products_crosssell.php

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<?php
$objectManager = \Magento\TestFramework\Helper\Bootstrap::getObjectManager();
\Magento\TestFramework\Helper\Bootstrap::getInstance()->reinitialize();
$product = $objectManager->create(\Magento\Catalog\Model\Product::class);
$product->setTypeId(\Magento\Catalog\Model\Product\Type::TYPE_SIMPLE)
    ->setAttributeSetId(4)
    ->setName('Simple Cross Sell')
    ->setSku('simple')
    ->setPrice(10)
    ->setVisibility(\Magento\Catalog\Model\Product\Visibility::VISIBILITY_BOTH)
    ->setStatus(\Magento\Catalog\Model\Product\Attribute\Source\Status::STATUS_ENABLED)
    ->setWebsiteIds([1])
    ->setStockData(['qty' => 100, 'is_in_stock' => 1, 'manage_stock' => 1])
    ->save();

$productLink = $objectManager->create(\Magento\Catalog\Api\Data\ProductLinkInterface::class);
$productLink->setSku('simple_with_cross');
$productLink->setLinkedProductSku('simple');
$productLink->setPosition(1);
$productLink->setLinkType('crosssell');

$product = $objectManager->create(\Magento\Catalog\Model\Product::class);
$product->setTypeId(\Magento\Catalog\Model\Product\Type::TYPE_SIMPLE)
    ->setAttributeSetId(4)
    ->setName('Simple Product With Cross Sell')
    ->setSku('simple_with_cross')
    ->setPrice(10)
    ->setVisibility(\Magento\Catalog\Model\Product\Visibility::VISIBILITY_BOTH)
    ->setStatus(\Magento\Catalog\Model\Product\Attribute\Source\Status::STATUS_ENABLED)
    ->setWebsiteIds([1])
    ->setStockData(['qty' => 100, 'is_in_stock' => 1, 'manage_stock' => 1])
    ->setProductLinks([$productLink])
    ->save();